Charlotte Tilbury Beauty has announced two updates as the company unveils a year-long partnership with award-winning Chinese sportsman, actor, singer and personality, Allen Ren (pictured) and reveals its first physical distribution launch in Italy from Autumn 2020.

Allen Ren will be the first 'Friend of Charlotte' to promote the full make-up range within mainland China, as part of a year-long partnership. During the partnership, Allen will share his own make-up MAGIC and appear in campaign visuals featuring looks created using some of his must-have products such as Charlotte's Airbrush Flawless Foundation, Airbrush Flawless Finish, Magic Away Concealer, Filmstar Bronze and Glow, Hollywood Beauty Light Wand and Hot Lips 2 lipstick, Enigmatic Edward. 

Charlotte Tilbury has said: "It’s such a pleasure to be working with my friend Allen Ren. Allen is an outstanding artist and such an inspiration to his fans through his style and confidence. I cannot wait to work with Allen to share all my red-carpet makeup tips and tricks with the gorgeous men and women of China!"

In addition, this autumn, Charlotte Tilbury Beauty will launch into Sephora Italy as a continuation of its partnership with Sephora. From late September 2020, Charlotte will officially launch her make-up and skincare company across 25 Sephora Italy stores, including Milan, Rome, Florence, Bari, Naples, Turin, Udine, Venice and Verona. 

Charlotte went on to say: "I am SO excited to be bringing my makeup MAGIC to Italy for the very first time! I have always been inspired by iconic, mesmerizing Italian beauties, working for many years in the fashion industry on lots of timeless, dreamy, beauty looks for over 100 Vogue covers as well as for brands such as Prada, Miu Miu, Versace, Moschino and Cavalli."