BRIGHT LIGHT has been appointed to handle the PR for Chic by Choice, a premium fashion rental website allowing women to hire desirable dresses for a fraction of their retail price. Stocking more than 1,000 in-season options from the likes of Self Portrait, Peter Pilotto, Matthew Williamson and Marchesa, Chic by Choice allows women instant access to their favourite catwalk looks, coupled with a sleek and efficient service. Shipping to more than 15 European countries including the UK, France, Italy and Germany, Chic by Choice customers can hire the dress of their choice in two sizes to ensure the perfect fit. They also offer a no regrets policy meaning if the dress doesn’t meet expectations the customer has the chance to exchange the dress or receive a full refund of the rental fee.

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Chic by Choice in 'fashion & accessories'