Children with Cancer UK has appointed instinct to launch its brand-new initiative, Style Against Cancer, this autumn. For the first time in its history, Children with Cancer UK is teaming up with hair salons across the country to raise essential funds for families facing a childhood cancer diagnosis. Participating salons are invited to set up a Just Giving page to start their fundraising, and consumers can help them reach their target by using a QR code to donate while having their hair styled. Supported by Claudia Winkleman, and other celebrities to be revealed, Style Against Cancer is taking place from 2 October 2023 with Friday the 6 October being the key #StyleAgainstCancer online event day.

As part of the campaign, instinct will be handling all media relations as well as influencer management and celebrity recruitment for famous faces to take part in the initiative.