Premium children’s lifestyle brand Heidi Rose London has launched its first collection. A timeless range of planet-friendly accessories, décor and clothing for little dreamers, the collection features enchanting reversible patterns and reusable embroidered patches that allow each piece to be personalised.

Created by husband-and-wife duo Lauren and Quinten de Graaf, Heidi Rose London was born from the desire to capture their little ones’ milestones. Having spotted a gap in the market for eco-friendly, fun and customisable ways to track these special events, the London-based couple created a collection that strives to bring high-quality products into families’ everyday moments.

Heidi Rose London is now available at heidi-rose.com.