Amanda Ferrari PR has been appointed to handle all UK PR activity for British brand ChloBo and ChloBo Couture. Luxury charm meaning-led jewellery brand, ChloBo, has recently launched its SS21 collection entitled Sacred Earth. The inspiration comes from founder Chloe Moss’s self-belief in being aligned with the four elements; Earth, Air, Fire and Water, using them to stay grounded. 

The brand has also recently launched its first capsule collection by ChloBo Couture, entitled She Who Rises. The collection features bold, trend-led, demi-fine designs at a higher price point than ChloBo’s core collections. At the heart of the collection lies five pendants; Aphrodite Goddess, Sun, Lion, Indian Chief, and Trident, embodying female empowerment to inspire women to be courageous in all that they do.