Christian Louboutin has announced the launch of Louboutinize, a photo filter application for the iPhone that allows fans and followers to add a uniquely Louboutin touch to their photos. The app launches with three exclusive filters including Rouge, Legs and Crystalize, and allows users to shoot photos directly within the Louboutinize app or to upload images from their camera roll. Once a photo is Louboutinized, users will hear a lightning bolt sound effect that signifies their photo is ready to be shared. Additional Louboutinize filters, including one designed specially for the Louboutin Homme, will launch at a regular cadence beginning in September.

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Christian Louboutin in 'in-house PR'