Date Posted: Thursday 23rd June 2016
Christopher Kane has launched its first e-commerce site, creating a global flagship store for the brand at christopherkane.com.
The launch of the e-commerce site follows the opening of Christopher Kane’s brick-and-mortar flagship store in February, and creates a further destination for customers to experience the world of Christopher Kane – from inspirations to close-up details of the collection – and to shop across all product classifications, offering an omni-channel experience and interaction with the brand.
To mark the launch of the site, a limited number of the ‘K’ sweater from AW16 will be available in an exclusive colourway of white and navy. Christopher Kane partnered with Farfetch Black & White, the white-label solution from e-commerce brand Farfetch, to create a strong technical build and functionality and completely customised brand experience, as well as offering key functionalities such as global shipping, multiple currencies and the future launch of multi lingual sites.
Following this launch, an entirely unique limited edition Christopher Kane product will launch on the first Friday of every other month ( the first limited edition will be available on 8 July) – varying from archive items to one of a kind products – and will be available for a very limited period, or until they sell out. Once sold out, products will no longer be available for purchase online.
Christopher Kane in 'fashion & accessories'
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