Ciaté London lit up the House of Commons to spread its message of positivity on the eve of World Emoji Day (17 July) and to celebrate the launch of its collaboration with lifestyle brand SmileyWorld. The collaboration features a range of products including lipstick and mascara to stick on nail art and eye pallets. 

Ciaté London projected a 25m wide lipstick-wearing smiley onto the iconic building to remind the world of the importance of a smile. The projection on the House of Commons comes after research commissioned by Ciaté London discovered that lipstick and mascara are two of the biggest confidence boosters. The brand's collaboration with SimleyWorld hopes to capture positivity, self-expression and mood-boosting ingredients. 

The Ciaté London x SmileyWorld collaboration is now available from ciatelondon.com.