Radiator Communications has been appointed to handle the UK PR and celebrity seeding for Swedish clothing and accessories brand Claes Goran, enhancing the brand's fashion and lifestyle presence within the UK. Founded in 2013 by Claes Bondelid, the first store was then opened on Odenplan in Stockholm. The brand specialises in providing relaxed tailoring ranges for men, women and children, as well as a series of loungewear. Radiator will focus on enhancing brand and product knowledge throughout the UK, including informing consumer press of the brand story and its values. The account will begin by generating coverage with Claes Goran’s AW15 collection and reaching out to influential media, driving product awareness. 

Contact

Claes Goran in 'fashion & accessories'