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Claire's launches content series with top influencers

Date posted on DIARY directory: Thursday 17th November 2022

Claire's launches content series with top influencers

Global fashion brand Claire's continues to elevate its cultural and consumer connection through Claire's Content Studio with the launch of a style-centric content series embracing today's top trends through the influence of some of the industry's leading tastemakers. Following last week's announcement of Nicola Formichetti as its new Creative Director in Residence, the style series is the first of three upcoming projects launching in partnership with Nicola. Not only does the content inspire and instruct through some of the latest trends in fashion through the lens of nail creations with famed artist Britney Tokyo, hair trends with celebrity stylist Florido Basallo makeup with Emmy Award-winning artist Alexandra French and fashion and ear piercing with stylist Anna Trevelyan, but it also directly connects Gen 'Zalpha' to the products and accessories that let them create it for themselves.

The style series features seasonal trends including Denim on Denim, '90s Influence, Skater Girl, Preppy, Pink'd and more, reinforcing Claire's foothold in fashion through a culture-focused perspective and the products and accessories to deliver it. Claire's is also doubling down on its piercing expertise. The five episodes will roll out each week through the remainder of November and December, kicking off with "Fresh Hair Looks" followed by "Love This Makeup", "Get Pierced", "Nail Art" and "Get Styled".

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