Clinique, first dermatologist-developed beauty brand, and the first Estée Lauder Companies (ELC) brand to launch in the Metaverse, announces its first makeup NFT (non-fungible token) campaign in partnership with Daz 3D, creators of one of the world’s most inclusive NFP (non-fungible people) collections, further cementing the brand’s commitment to building a better and more inclusive digital beauty world focused on accessibility to address the lack of representation in the Metaverse. As part of this unique initiative, Clinique has collaborated with a diverse group of leading, global makeup artists and creators, including Tess Daly, Sheika Daley, and Emira D’Spain, to design the exclusive NFT “Metaverse More Like Us” Campaign that challenges unrealistic beauty standards and champions individuality.

The campaign’s inclusive group of makeup artists and creators (Tess, Sheika, and Emira) curated two looks each to round out the campaign's six looks, all created with each diverse NFP in mind, allowing them to fit all skin tones, face shapes, and hairstyles. Additionally, the make-up artists, using their favourite Clinique products, will share through social channels the inspiration behind their looks, creative process, and social causes they are passionate about. Clinique’s unique approach allows each artist to truly explore the potential of the Metaverse and how they can use it to style a collection of NFTs.

Using their favorite Clinique products, each of the makeup artist and creator’s pulled from their own unique inspiration to curate their two looks, one real-world and one fantastical look, adapting Clinique to the Metaverse. Sheika referenced the trend for nostalgia, with one look inspired by an animated TV series from the 80s, and the second inspired by a subtle take on bold, confident runway looks. Emira also tapped into the duality between the feminine and bold touchpoints within all of us to create her looks. Tess’ inspiration focused on edginess and graphic elements tied into the ombre technique that can be applied to every eye shape. Each of the three NFT makeup drops will be offered to 1968 randomly selected avatar NFP collection holders. The three drops will kick-off this summer, with the first 1968 avatars receiving their NFTs in July, the second drop in August and the third drop occurring in September.