Clinique has partnered with pop artist Zara Larsson to create the industry’s first interactive music video: PLAY WITH POP. The video, launching 7 March, features four genre versions of Zara’s single 'Lush Life' and her look will instantly transform in each with bold lip looks from Clinique’s Pop Artistry Trend. The featured genres are Acoustic, Pop, Dance, and Country, and through this Clinique is showcasing how women express a different emotion or side of themselves when changing their lipstick. The interactive video will allow viewers to change the style of the song at any point simply by clicking the coloured bar, which correlates with different shades of Clinique Pop Lip Colour + Primer. When done so, the entire look and feel of the video will change, including makeup, hair, choreography, background and lighting. The Clinique Pop Artistry collection is available now exclusively at Harrods and clinique.co.uk and available nationwide from 18 March 2016.

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