SANE Communications has been appointed to handle clothing brand 28. The brand's first collection highlights ready for the summer, the selection within its offering is flattered with geometric logo designs applied intelligently across green, black and neutral colour-ways, meaning these looks stretch your wardrobe way into the autumn. The first drop showcases sports references aligned with staple pieces, previewing28’s distinct logo hitting the front of each tee and a larger scale design being applied to the back of the football jerseys.