London-based communications agency Agency Eleven has been appointed to handle the UK, European and APAC fashion press, VIP and influencer seeding for 66°North. Hailing from Iceland, 66°North is a carbon-neutral company that makes functional clothing without compromise for all outdoor activities. The focus of Agency Eleven will be to engage the fashion press and build a global fashion community around the brand. This Way Next will continue to handle sport and outdoor, sustainability, business and corporate media relations for the brand including profiling of CEO Helgi Oskarsson, as well as driving sport and outdoor and sustainability-related VIP and influencer seeding and community building.