Luxury American brand Coach has announced the launch of its fragrance Coach For Men. Designed for an adventurous risk taker with a rebel heart and a romantic streak, the fragrance symbolises the spirit of Coach. Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear, bergamot and kumquat, while at its heart cardamom, coriander and geranium add warmth, complexity and a subtle touch of sweetness, and the scent ends with a textured base of vetiver layered with hints of suede and ambergris. 

Photographed by Steven Meisel, the men’s fragrance campaign stars James Franco leaning against a vintage Plymouth Valiant with the New York City skyline in the background. 

Coach For Men will be available nationwide from 12 September, priced at £62/100ml, £45/60ml and £29/40ml.