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Coach, Inc. and Interparfums sign worldwide fragrance license agreement

Date posted on DIARY directory: Thursday 18th June 2015

New York design house of luxury modern accessories and lifestyle collections, Coach, Inc., and Interparfums, the creator of prestige perfumes and cosmetics, have announced that they have entered into an 11-year exclusive worldwide fragrance license agreement. Under the agreement, Interparfums will create, produce and distribute new perfumes and fragrance-related products, including new men’s and women’s scents. Interparfums will distribute these fragrances globally to department and specialty stores and duty free shops, as well as in Coach retail stores. The distribution of Coach by Interparfums is expected to begin in the fall of 2016. The launch will be supported by an integrated marketing and communications campaign, including widespread national print and web, among other media.

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Interparfums in 'in-house PR'



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