Coach has announced the launch of its new women's fragrance, Coach the Fragrance, which will be available in September. Capturing the spontaneous energy and cool of New York City, the scent will be available in an Eau de Parfum and Eau de Toilette. The bottle design references Coach’s design codes: a leather hangtag dangles from its side, the brand’s iconic turn lock handbag closure is reinvented as an atomiser, and the horse and carriage motif is showcased on the solid glass. Coach the Fragrance EDP and EDT comes in three sizes, as well as a perfumed body lotion and EDP body cream and shower gel.

Actress Chloë Grace Moretz is the face of the fragrance campaign, which was shot by Steven Meisel. Chloë has been a face of the brand for the past two years.  

Contact

Coach in 'beauty, fragrance, grooming & health'