Coca‑Cola Great Britain has launched its first flagship Coca‑Cola store in London. Located on Long Acre, Covent Garden, the new retail destination is the first of its kind in Europe, offering a range of limited-edition apparel collections, exclusive designer collaborations, gift items, and unique drinks creations.

The London store follows the successful launch of similar retail stores in the US. Visitors will experience the ‘Real Magic’ of Coca‑Cola, shopping limited-edition collection drops, tasting Coca‑Cola like never before at the Beverage Bar, and adding a personalised touch to cans at the customisation centre.

The Coca‑Cola store’s exclusive clothing collections include a range of sportswear and workwear as well as a sustainable apparel and accessories collection made from recycled plastic. The store will also feature fashion collaborations with leading UK based and global designers such as Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK and more. In addition to a wide range of fashion accessories such as hats, bags, tech accessories and reusable drinkware, the store assortment will also include limited edition collectibles and special collections, such as for Pride in June. For more information about the Coca‑Cola store visit coca-cola.co.uk.