Boutique beauty brand, CODE Beautiful, has revealed its European expansion plans for 2017 after appointing distributors in four new territories, following its successful launch into the UK and Ireland. In Spain, Sweden, Denmark and France key partners have been chosen to rapidly grow the brand, utilising the same community style social media growth and working with important ‘seeders’ or early adopters to drive awareness to the ‘cool kids’ who then sell to the masses.

Following on from its expansion, the boutique brand has also recently signed an exclusive deal to go into travel retail in the Nordics (for markets: Sweden, Norway, Denmark, Finland). This venture will offer products on pre-order, with eight airlines across the Nordic region involved in the agreement. 

The brand will be introducing two new products are set to launch in March. 

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CODE Beautiful in 'beauty, fragrance, grooming & health'