Colgate® has announced in a statement the launch of a partnership with leading mental health charity Mind to raise funds and awareness for better mental health in the UK.

Every year, one in four people in the UK experience a mental health problem. Recent research from Mind has found that the current pandemic, including the effects of social distancing, financial difficulties, and the loss of loved ones, has taken a huge toll on our wellbeing, with more than half of adults (60%) stating their mental health has become worse as a result.

Colgate hopes that by working with Mind, it can raise awareness of this important issue and support people in building happy and healthy futures. As a result, the brand will donate 10p per pack sold* of Colgate toothpastes, mouthwash or toothbrushes between August 1 2020 and December 31 2020 to Mind. The proceeds of the donation, up to a maximum of £100,000 will support Mind in continuing the important work they do, so that anyone struggling with mental health difficulties has access to the right support and advice.   

Emma Ihsan, Head of Corporate Partnerships at Mind, said: “We are so grateful to Colgate for their support in helping us to be there for everyone affected by a mental health problem. 

“The pandemic has had a devastating effect on the nation’s mental health, especially for those of us with existing mental health problems, and it is vital that everyone has access to the right support, advice and information when they need it. The funding from this partnership with Colgate will enable us to continue to offer crucial support services so that no one has to face their mental health problem alone, particularly during these difficult times.”

The recent partnership follows a Colgate–Palmolive donation of over £500,000 worth of oral and personal care products to the British Red Cross as part of the Covid-19 efforts to support the most vulnerable communities across the UK.