Premium Italian brand, Colmar, has appointed B2B Media to handle its press, publicity and VIP relations in the US and UK, working closely with the brand’s communications team.

Established in 1923, Colmar specialises in combining technology and style to create innovative and fashion-forward pieces for men, women and children. For AW17, the brand offers a collection of outerwear and separates as part of the Colmar Originals line, and a range of technical winter sports apparel within the Ski collection. In addition, Colmar has collaborated with designers, Au Jour Le Jour, for an exclusive capsule collection that showcases styles which include a graphic logo print jumpsuit, an oversized maxi puffer jacket and co-ordinated knitted jumper and skirt sets. The collection will launch online and in selected retailers across Europe in July, with prices from £785 to £95