Haircare brand Color Wow has announced the launch of Dream Coat. Inspired by advanced textile technology, Dream Coat weatherproofs hair by controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based frizz formulas that lay down a heavy coat on hair’s surface, Dream Coat uses a heat activated polymer technology, that when heated with your blow-dryer, or other heat styling tools, forms a powerful, hydrophic matrix that invisibly surrounds each hair strand. Compressed, tightened hair strands that look and feel super-naturally sleek but never greasy, smooth and silky with blinding technical shine. Effects can last up to three days, through shampooing.

Color Wow Dream Coat is available now from M&S, Selfridges and Colorwowhair.com, priced at £22.