BEAUTY
Colour cosmetics brand VIEVE sells minority stake
Date Posted: Tuesday 1st November 2022
Makeup artist Jamie Genevieve has sold a minority stake in her colour cosmetics brand VIEVE to Active Partners, Venrex, Pembroke VCT and Samos Investments. VIEVE launched in November 2020 and focuses on high-quality, inclusive and vegan cosmetics. The £5.5m round will fund its growth in international markets and the expansion of the team.