Communications agency Palm has launched a new agency division focusing on the fitness, health and wellness sector, Palm Well. This is the agency's first move into a new market since it was launched 11 years ago by sibling founders Emily and Liam Keogh. Palm Well will enable the business to broaden its client base and service a new range of brands from gyms and apps to fitness apparel. 

Palm has previously worked with a range of wellness and health-centric clients, including Jonny Wilkinson’s No 1 Kombucha, Moving Mountains, the UK’s first plant-based meat brand, and the award-winning brand Bio-tiful Dairy.

New clients within this division will be announced in due course.