Condé Nast has closed e-commerce site Style.com, which was launched by the publishing house last year, and now will redirect to Farfetch.com. The partnership will offer readers the unique ability to browse and shop Condé Nast’s editorial content on a global scale, further commercialising the editorial portfolio. It will begin with Vogue and GQ in the U.S., with plans for further expansion and innovation, and reaffirms the position of both Condé Nast and Farfetch at the centre of fashion and luxury. In addition, Jonathan Newhouse, Condé Nast International Chairman and Chief Executive, will join Farfetch’s Board of Directors as part of the partnership.

Natalie Massenet, Co-Chairman of Farfetch said of the merge: "Since 1999 I have believed in the importance of combining content and commerce in order to elevate the digital shopping experience. Content educates, entertains, and inspires purchases which is crucial in the customer journey of discovery. We have long admired the depth, breadth and sophistication of Condé Nast’s international reach and are excited for Farfetch to partner closely with Condé Nast. For the consumer this will be a joy to move from inspiration to transaction at any time and any place. And for the brands and international boutiques that have always partnered with Condé Nast this will further enhance their presence in Condé Nast’s media. It will be thrilling to develop the next evolution of content and commerce with Anna Wintour and all the brilliant talented minds at Condé Nast.”

Style.com was accquired by Condé Nast in April 2015 and marked the company's first solo venture into e-commerce, its new merger with Farfetch - founded by José Neves (pictured above) - which it already owns a large stake in, marks a consolidation of all its online-shopping interests.

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Farfetch in 'fashion & accessories'
Condé Nast in 'in-house PR'