Condé Nast International launches Vogue Business
Date Posted: Monday 28th January 2019
Condé Nast International has today announced the launch of Vogue Business, a new business media title offering a global perspective on the fashion, beauty and luxury industries. Headquartered in London, Vogue Business draws on insights from 29 markets, from China to the United States, and taps into Condé Nast International's global network of brands including Vogue, GQ, Glamour and Wired, as well as fashion and luxury experts, industry leaders and business partners.
While sharing the Vogue name, Vogue Business is operated as a wholly separate entity with an independent editorial team, developed with its own distinctive voice. Rooted in facts and data, Vogue Business, fills the gap in the market for industry decision-makers, from startups to CEOs. The editorial team covers the critical intersection between fashion and adjacent industries — most notably technology, the driving force of change in the fashion business.
Vogue Business is headed up by chief editor, Lauren Indvik, a seasoned fashion and business journalist and former editor-in-chief of Fashionista.com. For the past two years, Lauren has led the Vogue International news and features team in London, collaborating with Vogue teams globally.
Lauren commented, “We take a new global, visual and data-driven approach to journalism. Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers.”
In today's digital-first media environment, new publications often begin with a website. When Condé Nast International decided to launch Vogue Business it began instead with a newsletter, prioritising high engagement with a select audience over total reach. Vogue Business represents a new way of launching products for Condé Nast. Designed as a global title from its inception, it has been created by applying an incubator model of agile development and constant experimentation together with beta users in 29 markets.
Key areas of editorial focus are:
- An analysis of trends across the fashion industry, from design and manufacturing to marketing, distribution, show production and talent search.
- The impact of broader global market dynamics, from climate change to geopolitics.
- Cultural patterns and shifts that will impact retail and vice versa.
- How technological and scientific advancements will shape the ways products are produced, marketed and sold.
The Vogue Business website and newsletter launch on 29 January, to sign up click here.