Condé Nast Britain Digital has announced the launch of Stories, the newly titled branded content studio. Led by Tristan Taylor, head of branded content commercial, this dedicated division is devoted to branded content creation on multiple platforms across the portfolio with a team consisting of specialists across video, editorial, social and data. Stories will offer clients a single point of access to the breadth of the Condé Nast portfolio to create premium and engaging partnership campaigns.

Aston Martin has signed a partnership with Condé Nast Stories for a content campaign, ‘The Beauty of Design,’ to appear on the British Vogue and GQ sites and social media platforms. ‘The Beauty of Design’, a film directed by Jim Demuth and produced by Posy Dixon, will broadcast on Vogue and GQ, each framed by a different item of commissioned native content to connect fully with the audience. 

“It’s our mission to provide consumer engagement for our advertising partners through content developed by Condé Nast, the leading premium content company, and Stories will deliver this.” commented Tristan.