Date Posted: Wednesday 14th August 2019
Condé Nast has announced its new global leadership team, designed to accelerate the company's evolution into a 21st Century media company. The new structure was created with several principles in mind, including the preservation of local editorial voice and authority, an enhanced focus on the consumer, unification of the company's ad and commercial sales functions to reflect clients' local and global needs and the development of new ways to share capabilities and best practices across the company. The structure is as follows:
Global Content Functions:
Global Operations Organisation:
Global Commercial Organisation:
Consumer Marketing Organisation:
Condé Nast is creating a new consumer marketing organisation that will be led by a Chief Marketing Officer (CMO) and will bring added focus to the company’s direct-to-consumer efforts. It will be charged with developing best-in-class capabilities and consistency across consumer experiences on every platform. The team will also be responsible for consumer revenue, with a core focus on subscriptions and memberships. In addition, the team will have responsibility for global brand management, consumer research and insights and global audience development, ensuring a data-driven approach to the company’s efforts.
Corporate Functions:
The company is also globalising its three corporate functions to leverage skills, expertise and standardize processes and best practices: People, Finance and Communications. The company will begin an immediate search and selection process for these and other open roles. Until new leaders are identified, teams will maintain their existing reporting lines and responsibilities.
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