Date Posted: Thursday 5th October 2017
Condé Nast has announced the launch of them, a next-generation community platform. Launching on 26 October, them will chronicle and celebrate the stories, people and voices that are emerging and inspiring all of us, ranging in topics from pop culture and style to politics and news, all through the lens of today’s LGBTQ community. Editor Phillip Picardi, digital editorial director of Teen Vogue and Allure, is the chief content officer of them. Additionally, launch partners of them include Burberry, Google, Lyft and GLAAD.
The editorial launch team of them is anchored by Meredith Talusan, who recently won the GLAAD Media Award for Outstanding Digital Journalism, and agender media personality Tyler Ford.
them is the first project from Condé Nast’s new incubator, created to develop new brands and businesses for the company’s consumer audience and advertising partners alike. Designed to capture and mobilize the innovation, future leaders and new thinking across Condé Nast’s portfolio, the incubator takes projects from conception to launch, engaging next-gen leadership from every brand and business at the company in the process.
“There is a cultural revolution happening that is — as always — spearheaded by young people who believe in fighting for equality, and we want to create a space that’s reflective of this moment,” said Phillip. “We’re excited to showcase the voices and perspectives of people in the community, and prove through our storytelling that, by celebrating them, we’re really celebrating all of us.”
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