Condé Nast has announced the launch of Vogue Scandinavia, with the first issue set to publish in Spring 2021.

Launching in English across print, digital and social media platforms, Vogue Scandinavia will reflect the fashion industry’s changing climate and push the boundaries of modern media consumption.

Vogue Scandinavia will be led by Martina Bonnier (pictured, here), who is appointed editor-in-chief. Martina's’s long career in journalism has led her to become a renowned industry name within the region. For eight years, she held the position of editor-in-chief of Damernas Värld (“Women’s World”), the biggest women’s lifestyle magazine in Scandinavia. Martina has also appeared on television both in Sweden and Denmark, and has published several books about fashion and style.

“I am excited to launch Vogue Scandinavia in a moment where fashion is facing tremendous changes. The Nordic region is a champion in adapting to culture and technology trends quickly, and it is at the forefront of conscious fashion. Vogue Scandinavia will launch with this thoughtful approach to fashion, whilst exploring new and innovative technologies. I am thrilled that the region will finally have its own Vogue and I am excited to share more about the Nordic lifestyle and the fantastic creative talent that the region holds,” said Martina Bonnier.

Vogue Scandinavia will be based in Stockholm, Sweden, whilst covering Denmark, Norway and the wider Nordic region from Finland to Iceland. The market’s deep-rooted affection for nature and its preservation will be at the heart of the title, and it will deliver digitally savvy content to reflect the evolving fashion media landscape. Vogue Scandinavia will uphold Vogue’s values of diversity, responsibility and respect, which all Vogue editor-in-chief pledged to in 2019.

Vogue Scandinavia will be published under license agreement with Four North Stockholm AB.