Cool Inc, which offers enriching lifestyle experiences in Saudi Arabia, has officially unveiled the first phase of its mission aimed at enriching the Kingdom’s cultural, creative and leisure lifestyle experiences. Selecting the best in the world of F&B, the holding is set to introduce over 20 globally acclaimed culinary concepts this year. Set in Saudi Arabia’s most vibrant cities, Riyadh and Jeddah, Cool Inc brings a wide array of concepts including Michelin-starred celebrity hotspots, as well as street-style dining destinations loved by tastemakers from around the globe.

The announcement of Cool Inc’s Destination Dining & Member’s Clubs vertical is set to inject innovative hospitality into the culinary scene of the Kingdom, connecting global industry experts with the visionaries and curators of tomorrow. Hand-selected anchor brands form one of the many elements of the diverse portfolio of gastronomical spots to open including Spago by Wolfgang Puck, Cut by Wolfgang Puck, Scott’s, Sexy Fish, WAGYUMAFIA, Gymkhana and Madeo.