British cosmetics brand Make Up Academy (MUA) has announced that every product in its collection will be 100% vegan from 1 November, the start of World Vegan Month. It follows the brand’s promise announced earlier this year of working towards the goal; all new product launches throughout 2019 have been 100% vegan, adding to an existing range of over 250 items, around 80% of which were already vegan and existing core ranges have been reformulated throughout the year.

MUA has also worked with vegan makeup artist Em-J on the looks for this year’s Christmas campaign.

Siobhan McCarthy, Marketing Director for MUA says, “Working towards being 100% vegan has always been our end goal and we’re thrilled that from 1st November all MUA products on sale will be there. We have always had amazing support from our customer base with regards to our vegan credentials and we know this will be an incredibly positive move for the brand.”