Coty and Rimmel have announced their collaboration to launch a new global initiative to combat the growing issue of beauty cyberbullying. The global campaign, titled #IWILLNOTBEDELETED will see Rimmel, partner with leading anti-bullying charity The CyberSmile Foundation to develop an AI tool that will provide young people with access to support and local resources to deal with incidents of beauty cyberbullying.

The campaign aims to raise awareness and tackle the growing issue of beauty cyberbullying that affects millions of young women around the world. The campaign is an integral part of Coty and Rimmel’s ongoing commitment to tackle discrimination in all its forms and celebrate the diversity of consumers’ beauty. To mark the launch of the campaign, Coty have also published a report exploring beauty cyberbullying.

Rita Ora, Rimmel Global Brand Ambassador, comments, 'I am really proud to work with Coty and Rimmel on this campaign and support the message that beauty cyberbullying is not okay. I hope that by working with a business the size of Coty, we can get this message out to millions of people worldwide and truly change things for the better.'

Cara Delevingne, Rimmel Global Brand Ambassador, comments, 'Cyberbullying related to beauty choices has a real impact on people long after the incident occurs. The idea that some people make decisions in anticipation or fear of potential bullying is heartbreaking. I look forward to working with Rimmel to try and find a way of addressing this growing issue.'

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