Coty has announced that it has entered into a definitive agreement to acquire the personal care and beauty business (the “Beauty Business”) of Hypermarcas S.A. for approximately $1.0 billion. The Beauty Business is a $253.5 million net revenue business as of 2014, with an offering of brands that hold leading positions in the highly competitive Brazilian beauty and personal care market, which is the third largest in the world.  Brands that Coty would acquire include:

• Monange – a multi-category personal care brand (body care, hair care, female deodorant)
• Risqué – the market leader in nail polish in Brazil
• Bozzano – the market leader in men’s care in Brazil
• Paixão – largest skin care brand in Brazil
• Biocolor – a best-selling hair colorant  in Brazil 

The Beauty Business comprises state of the art manufacturing and distribution facilities in the state of Goias, with critical mass go to market capabilities complemented by a proven management team. As a result, it provides an excellent platform to integrate the existing small Coty business as well as the larger Procter & Gamble Specialty Beauty business in Brazil. The latter is expected to be merged into Coty in the second half of calendar 2016, subject to regulatory clearances and other customary closing conditions.

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Coty in 'in-house PR'