Date Posted: Thursday 11th June 2020
Coty UK has announced the launch of its The Home Beauty Edit, a direct to consumer service that provides consumers with essentials from Coty’s high-street brands. The Home Beauty Edit includes product bundles which start retailing at £17.97 and will initially include hair colour products from Clairol and nail care and colour products from Sally Hansen including at-home salon and manicure essential sets.
The site was developed alongside Coty’s distributor, Murrays PLC and was created and launched within just three weeks. The products will be delivered within two working days and include savings across some of their best-selling ranges.
Charles Oades, UK&I Direct to Consumer Director said: "We are always looking at ways to make the lives of our shoppers easier. Given the current terms of lockdown in the UK and the challenges our consumers face in getting online deliveries or to the shops safely, it presented a perfect opportunity to try to help. Consumers still want to feel and look their best and we hope this initiative can enable them from the safety of their home."
The Home Beauty Edit is now live at thehomebeautyedit.com.
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