Hearst Magazines UK’s Country Living magazine has partnered with online dating specialist The Dating Lab and organic dairy brand Yeo Valley to launch Country-Loving.co.uk, a dating site for 45+ men and women with a passion for the countryside.
 
Country-Loving.co.uk is operated as a revenue share agreement with The Dating Lab, which builds and manages branded dating services for leading media brands. The Dating Lab is responsible for the site’s operation and administration while Country Living is focusing on marketing and building the membership base. The family-run Yeo Valley is the exclusive sponsorship partner of Country-Loving.co.uk. The dating site will also be promoted at events including the Country Living Fairs and outdoor shows and at a special dating event hosted at the Hay Festival on 2 June.

Contact

Hearst Magazines UK in 'in-house PR'