Stay up to date with the industry reactions during the Coronavirus Covid-19 pandemic.

23 September: Annabel Brocks is launching two new sweatshirts within its ‘Rainbow collection’ which supports and raises money for NHS Charities Together. The sweatshirts are now available from annabelbrocks.com, priced at £65 with 10% from every purchase being donated to NHS Charities Together.

29 July: Kilpatrick is supporting Look Good Feel Better by helping it spread the word about its new virtual workshops, which they set up at the beginning of lockdown to ensure that cancer patients everywhere still had access to their skincare and make-up events. Look Good Feel Better has also expanded its offering to include workshops for men and sessions covering haircare, scarves and wigs and body image and styling. 

20 July: Fashion and lifestyle brand hush has launched a collection of protective face masks in partnership with NHS Charities Together. For each mask sold £5 will go directly to the NHS Charities Together urgent Covid-19 appeal. Each mask is machine washable, contains a filter insert pocket and can be purchased in two classic hush prints, leopard print and a black/ white star print. Masks are now available from hush-uk.com, priced at £10. 

09 July: Pandora has launched a new campaign with UNICEF and The Marley Family to support its One Love initiative. The campaign will involve members of the Marley family re-recording the late Bob's Marley's anthem, One Love, to raise money for the global charity. All proceeds from the song will be donated to UNICEF in aid of the COVID-19 appeal, which aims to prevent the pandemic from having a lasting effect on some of the world's most vulnerable children. The campaign will also be supported by Pandora muse and UNICEF ambassador, Halima Aden.

08 July: Kendrick PR is launching Back to Business Clinic Marketing Toolkit. With aesthetic clinics and beauty salons still struggling to emerge from the Covid-19 lockdown the marketing toolkit designed to help business owners boost revenue, customer engagement and their brand profile at this challenging time. Available to purchase and download online, the comprehensive toolkit provides expert strategic, step-by-step marketing guidance for the post-COVID environment, to save practitioners’ valuable time and drive new revenue. The Toolkit is available to purchase here. It is available for a discounted price for Key partners at £99. 

06 July: Sustainable period brand, DAME has launched its new Let's Stitch Together programme to create travel wallets for its products. The COVID-19 pandemic has meant that the brand has been unable to source the usual materials that it would use for its travel wallets. The Let's Stitch Together programme is aligned with ethical and sustainable values; it uses waste fabrics sewn by prison inmates from Fine Cell Work. The programme employs inmates, to stitch soft furnishings and provide an apprentice scheme for them once they leave prison, which often leads to long term employment. 

25 June: GAP Europe has launched soft, triple-layer, non-medical grade face masks. Available in a variety of designs for adults and children, GAP will donate 5000 masks to The Prices trust UK.

16 June: Ex- Harlequins RFC player Luke Sherriff and his wife Kristie's beauty brand Proverb has donated hundreds of bottles of its new hand sanitiser to those who are still working during the pandemic. For every product sold, Proverb will match the order and donate a hand sanitiser to the Air Ambulance pilots and medical crews. The business sent the bottles to the Babcock Air Ambulance team in Staverton. Babcock operate helicopters for air ambulance charities across the country and will use the sanitisers to help keep their teams operating safely during the COVID-19 crisis.

The brand has paused the launch of its refillable deodorant, since the outbreak of Coronavirus to make its zero stick, fast drying hand sanitiser.

16 June: Dazed Media has announced that it has donated 50,000 masks to the Emergency Designer Network (EDN). The EDN has already distributed masks to Black Lives Matter for the recent protests in London and will distribute 20,000 masks to the British Pregnancy Advisory Service. The remaining masks will be distributed to organisations including Royal Trinity Hospice, Hampstead Marie Curie, Richard House Children's Hospice and Greenwich & Bexley Community Hospice via MATCHESFASHION, MedSupplyUK and Shield.

The EDN was founded in March 2020 by London-based designers Holly Fulton, Bethany Williams and Phoebe English. Now alongside Cozette McCreery, the volunteer-led enterprise is galvanising local products to support hospital stocks of key garments in the fight against COVID-19. 

15 June: Swarovski has partnered with NHS Charities Together to recognise those who have been keeping the nation safe whilst working on the frontline throughout the crisis. During the pandemic, the Rainbow has become a key symbol of unity, positivity, and to many a symbol of hope. As part of the ongoing initiative to #SparkDelight Swarovski has pledged to donate 50% of the sales received on selected pieces from the Sparkling Dance Rainbow Collection to NHS Charities Together to show appreciation and support for NHS workers and all they have done throughout this challenging time.

11 June: Gina Conway and Gina Conway Aveda Salons and Spas has created Customised Colour Care Kits (£28 - £85), which consist of bespoke hand-mixed tints, step-by-step instructions on how to apply, tint brush, gloves, cape, disposable towels and clips along with Aveda shampoo, conditioner and a surprise sample. Virtual consultations will also be available before the kit is custom picked. Consultations are now available to book. 

From 4 July, the salons will be also offering a new express colour menu of treatments where the time spent in the salon is minimal. Gina has also pledged to donate £10, from every £50 voucher spent by customers, to a fund for NHS workers to receive free treatments. 

11 June: Beauty brand Sana Jardin has been educating women on how to make face masks remotely, with the hope that it will not only teach them a new skill set but increase their revenues. The brand has done this in response to its female harvesters in Morocco who have been affected by the ongoing crisis. Sana Jardin has partnered with Nest to help teach women how to make the masks and donate them in their community. The brand will also sell masks internationally on behalf of the women who will keep 100% of the proceeds. 

Sana Jardin will also continue to support the global pandemic through social and charitable initiatives. In April and March it donated a percentage from online sales to City Harvest. The London based charity provides meals to vulnerable people including homeless shelters, soup kitchens, children's programs, centres for the elderly, and refuges for women experiencing domestic violence. The brand also donated products to NHS workers.

11 June: SOS Serum has extended its range to include its new SOS Protect Broad Spectrum Hand Sanitiser. SOS Protect has been developed to provide prolonged microbial protection on the skin. Repeated use enables the product to build up a protective microbial barrier minimising cross-infection risk. SOS Protect features built-in moisturising properties thus repeated applications does not dry or adversely affect the skin.

10 June: Cake Beauty is giving away its full UK haircare range of 13 products to 5 mobile hairdressers on its Instagram and Facebook to support them when they are able to start work working again.