It was announced today that Alex Box will be leaving Illamasqua in her role as Creative Director to focus on developing her art and personal projects. Alex will leave Illamasqua in January 2016. She joined Illamasqua in 2008 and has played an integral part in helping to build the brand’s unique ethos and philosophy. The brand comments: "We are truly thankful for everything that Alex has contributed to the brand and we wish her all the best going forward in her exciting and colourful new projects.  In turn, we are very excited for the future and the new creative direction the brand will be taking. Staying true to our ethos, Illamasqua will continue to inspire people to celebrate their individuality while creating professional quality make-up that is easy to use and made for everyone."

Alex Box, comments: "After the most incredible journey building Illamasqua - it’s ethos, energy, visual language and beautiful products, it’s now time for me to continue my own personal journey. It has been a road of inspiration that has connected me with the most beautiful hearts around the world. I am honored to have worked with you and shared the spirit of Illamasqua. I look forward to how the future unfolds for me as it does for Illamasqua and everyone on life’s journey together. The spirit lives on, the spirit is strong!"

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Illamasqua in 'in-house PR'