Creightons plc has acquired the entire share capital of Emma Hardie Limited including the Emma Hardie skincare brand. Founded in September 2009, Emma Hardie Skincare has become an international, independent skincare brand with over 40 prestigious beauty awards with customers throughout the UK, Europe, USA, and Asia Pacific.

The acquisition represents an important development for Creightons plc with the addition of a premium skincare brand with an established consumer base.

Creightons commented: "The addition of a premium skincare brand strengthens our brand portfolio and offering by taking the business into a higher end group of retailers and digital platforms. There are both manufacturing and management synergies that will drive a higher return in the brand, as well as significant opportunities for extending the distribution of the brand in the UK market and in multiple international markets. Our in-house development and brand teams will also be able to extend the bandwidth of the brand offering, to drive sales expansion and margin opportunities."

Emma Hardie pictured