Food, drink, hospitality and travel communications agency, Palm has been appointed by Crimson Hotels Group, an independently owned, fast-growing hotel company, to deliver a digital advertising and PR campaign to build the brand’s reputation and grow awareness of its portfolio of properties, in particular, luxury hotel 100 Queen’s Gate in London.

Palm will deliver a digital advertising and public relations campaign spanning Trade and Consumer media to drive bookings at 100 Queen’s Gate Hotel and its F&B outlets. Additionally, Palm will be implementing a robust B2B and reputational communications plan for Crimson Hotels group as a whole utilising digital advertising, influencer marketing, events and PR.