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FASHION | CAMPAIGNS / COLLABORATIONS

Crocs names new Global Ambassadors

Date Posted: Wednesday 3rd April 2019

Crocs names new Global Ambassadors

Footwear brand Crocs has launched the third year of its “Come As You Are” marketing campaign, naming award-winning actress, singer-songwriter and director Zooey Deschanel and British actress Natalie Dormer as its new Global Ambassadors. Deschanel and Dormer will encourage consumers to declare that being yourself, being comfortable and looking stylish are not mutually exclusive.

The new global ambassadors are joined by Chinese actress, dancer and model Gina Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose for the year-long campaign.

“Come As You Are” will be seen through various digital, social, print and in-store marketing materials with a specific focus on the United States, Germany, China, Japan and South Korea.


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