Cult Beauty introduces female pleasure and wellness category
Date Posted: Friday 8th March 2019
Online multi-brand beauty retailer, Cult Beauty, has announced the launch of the first online category dedicated to female Sexual Pleasure & Wellness, on International Women’s Day 2019.
A topic still shrouded in stigma and shame, Cult Beauty’s striving to tackle long-standing taboos and initiate frank conversations about women’s wellness. On a mission to trigger some vagina dialogues, the #VULVALUTION aims to raise awareness, provide education and empower women to feel more ‘in tune’ with their gynaecological health and their sexual pleasure.
Cult Beauty have also announced its first official charity partner, The Lady Garden Foundation in line with the category launch. Cult Beauty’s #VULVALUTION campaign will drive awareness throughout its global audience with a percentage of proceeds from the Sexual Pleasure & Wellness category going to the charity, to support its critical work surrounding gynaecological cancers.
For more information on the new section visit cultbeauty.co.uk.