Purple has been appointed to handle Cult Gaia's Press and Seeding, Harrods Holiday Pop-Up and same-day delivery from its e-commerce website. The Los Angeles-based RTW and accessories label which is famous for its vacation-ready fashion is set to launch a pop-up this December at Harrods. After nearly a decade of success as a predominately direct-to-consumer brand, the exciting new space located in the central lift lobby on the 4th floor, will mark the brand’s first pop-up in London. Excitedly, Cult Gaia is also launching same-day delivery in London for the holidays, for its best-selling bags and shoes, available for purchase from their site.