Independent beauty platform Curate Beauty has partnered with Frasers to bring a trend-driven independent beauty offering to the high street. Curate Beauty at Frasers Wolverhampton is the first new Frasers store in the UK as well as the first to house all of the groups elevated retail fascia’s in one location.

The new 34,000sq ft Frasers retail space will be placed in the heart of the city, with a vision to reignite the high street with new-found optimism. The multi-million investment demonstrates the group’s commitment to the Frasers brand and British high-street, offering an array of the best fashion and beauty brands available. Using its own retailer data, Curate Beauty have crafted four key beauty trends to determine the product offering available at the new store and online: Vegan, Self-Care & Love, Great British Brands and Conscious Beauty.