FASHION
Influencer Daisie Smith unveils new brand Serena Days
Date Posted: Thursday 14th January 2021
Beauty influencer Daisie Smith has launched Serena Days with her friend and now business partner. Serena Days is a female-run independent pyjama brand focussing on comfort and style. The brand uses a soft blend of eco-friendly, sweat-resistant and insulating bamboo to provide the softest touch and most luxe feel possible. Serena Days also offers a personal touch, through its complimentary monogramming service on all sets.