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FASHION | CAMPAIGNS / COLLABORATIONS

Daisy Knights launches debut apparel collection with influencer campaign

Date Posted: Friday 2nd June 2017

Daisy Knights, as part of the expansion of her lifestyle brand, has now launched her own line of basics apparel, with a focus on being comfortable and understated. Having searched high and low for the ultimate T-shirt, shirt and hoodie, Daisy decided to design her own. Leading an active life and with a love of sports, Daisy wanted to create a line of the ultimate pieces made with organic bamboo and organic cotton that are transferable for everyday wear and sport alike. As with all of Daisy’s materials, it was important to know where the fabrics for her new line  come from and that they come with an environmental and social responsibility at the core. The factory where they the line is made in India is: fair trade, soil association accredited, fair wear registered and carbon neutral. Priced from £52 to £95, the collection is available to purchase online..

The campaign is all about celebrating creative women and features Madeline Shaw, Ella Gregory, Rosie Sugden, Rosie Bossom, Mary-Clare Elliot, Venetia Berry, Lucy Felton, Emma J Shipley and Christine Leech.

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Daisy Knights in 'fashion & accessories'



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