Daniel Rubin, founder of Dune, has launched a new sustainable sneaker brand Lerins. Fabric PR has been appointed to handle the launch and representation of the brand.

Inspired by the unspoilt Lérins Islands, located off the coast of the French Riviera, British brand Lerins is a new conscious trainer brand for both women and men. Founded in 2021, designed in London, and made in Portugal with materials sourced in Europe, Lerins puts a directional and sustainable twist on the retro-inspired court trainer. Combining optimal comfort with trend-led style credentials, Lerins is introduced with 10 options and in a palette of in-style shades including muted camel and vibrant green.

Lenins' leather is produced to a gold standard in certified ‘Leather Working Group’ tanneries where the provenance of the raw material is known and approved, and the use of water and chemicals tightly controlled. Vegan leather is supplied by Lerins’ Italian partner, Vegea. Made from the grape skins left over from winemaking, it is combined with vegetal oils and natural fibres to make a durable and leather-like product. There is also a leather and canvas option with the canvas crafted from recycled sea plastic. Laces are made of organic cotton and soles from recycled and virgin rubber.

All packaging is recyclable, compostable or biodegradable and wherever possible, Lerins uses energy-efficient processes in its logistics and operations. Available at lerinslondon.com