Danish childrenswear brand, WHEAT has announced its launch in the UK and appointed Anika Birchall PR to handle its PR and influencer outreach. Established in 2002, WHEAT has grown into an international brand and one of the most popular in Scandinavia. From the outset, Wheat has been committed to dressing children as cleanly and responsibly as possible. Nature and the environment are still WHEAT’s greatest source of inspiration with timeless Scandinavian design, high-quality, comfort and unique hand-drawn prints as the foundations for all designs.

The brand offers clothing, outerwear, shoes and accessories for children ages 0-12 years, expertly crafted for children’s adventures, with a good conscience and a continued mission to develop the most durable materials when it comes to both comfort and practicality. WHEAT will be available to purchase through its online store wheat.co.uk, independent retailers and department stores across the UK. WHEAT will open a flagship store in Islington Square in London later this month.