Ketchum has been appointed to support fresh dairy and plant-based products and beverages brand Danone UK & Ireland, working across all consumer-facing categories, essential dairy and plant-based products (including Alpro, Actimel and Activia), waters (Harrogate Spring), and early life nutrition (Aptamil and Cow & Gate). Ketchum will work across its press offices, creative campaigns, social strategy, influencer engagement, healthcare/HCP comms and trade news. Ketchum will also support thought leadership and building and executing a corporate comms programme alongside Danone. 

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