Superdrug’s DARE magazine has undergone a digital overhaul, its app has relaunched as an exciting new continuous publishing platform. The new DARE Magazine app will serve daily health and beauty news, with a mix of features, listicles, celebrity interviews and video how-tos drawn from the print mag, supported by content from the Superdrug YouTube and blog channels. The new app is also fully shoppable.

To deliver the relaunch, The River Group expanded its digital team, with Tory Frost appointed as group content editor, supported by a full-time video manager and new video assistant Chelsea Hughes, who joins the agency from Glamour magazine.

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